With streaming becoming one of the most common ways to access music, Pitchfork Drift seeks to create a completely integrated music resource center. This fictitious app allows the user to listen to any music, while also being able to read reviews and news from the music culture journal Pitchfork. Other features of the app include radio stations, curated playlists, and music recommendations based on what news and reviews the user reads.
The design aesthetic of Pitchfork Drift incorporates mellow textures and color overlays as well as Pitchfork's main 3 brand colors in a sleek, crisp, and professional way.